The Category Manager is responsible for the overall merchandising and business direction of Party City's marketplace business (Amazon, eBay, Walmart etc.) and other digital properties, with the goal of meeting/exceeding sales and margin goals through assortment growth (new, unique, web top sellers etc.), marketing/ advertising, content enhancement, customer experience, conversion, and average order value. The Category Manager will focus on the marketplace strategy, P&L, business growth, marketplace customer, and partnerships with vendors, agencies and account partners to grow the business. The category manager will incorporate competitive intelligence, customer insight, and business analysis to continually identify opportunities, drive new initiatives, and optimize the business. This position is responsible for the planning/ purchase of merchandise and will partner with the planning, inventory, category teams, finance, and marketing teams to develop strategies to maximize business opportunities on Marketplaces.
Primary Responsibilities/Accountabilities: Develop and manage a multi-year strategic vision for Amazon, eBay, Walmart and other 3rd Party marketplace businesses (domestic & global), establish actionable plans that support the overall objectives, and deliver on the annual financial plans for the marketplace business Assess and develop plans to launch on other marketplaces (domestic & global) Analyze and forecast category sales data to identify business growth opportunities and liabilities Manage merchandise programs (Seasonal & Every Day business), vendor & partner relationships, ecommerce merchandising, inventory management/ markdowns (working with inventory partner) and marketing in accordance with the category strategic plan Collaborate with category teams (web & store) on the creation of assortments and in developing buy plans for various seasons and every day businesses with an emphasis on key new and unique items and kits that are pivotal to marketplace sales and margin growth Analyze weekly reporting of marketplaces, identify actionable insights, and create plans to improvise business based on data (top sellers, AOV, UPT, ACoS, sessions/ impressions, conversion, search and sales ranks, buy box); identify areas of opportunity through pricing/ margin expansion, marketing/ promotions, cross-sells, advertising optimization, content enhancement and unique assortment Develop vendor and marketplace account partner relationships to grow the business via weekly, monthly and quarterly strategic and marketing meetings, trade shows, thoughtful planning, communication, and road-mapping of execution Actively lead and engage with internal partners to drive FBA, global shipping, and other integration initiatives Create new business/ product concepts and unique/ new products strategies to grow and improve our marketplace business and customer experience Partner with Vendors and Category teams to manage the timeline and overall product designs, pricing, MOQ's within a given category and develop unique marketplace assortment Plan and lead the end-to-end process of promotions, deals, marketplace events, and seasonal events working closely with integration partners, marketplace account partners, and internal teams and effective relations with these partners to grow our business Audit Marketplaces/ perform competitive shopping regularly to identify unique assortment opportunities for seasonal and everyday businesses and work with ecommerce merchandising, content, and site teams to plan and introduce unique/ new assortment and/ or troubleshoot assortment, pricing, fulfillment issues on existing products Analyze customer feedback and other sources to define and improve category strategies, product assortments, marketing, fulfillment, and pricing opportunities Develop, mentor and coach associates to grow the team and business Communicate and collaborate with operations business partners (Logistics/ Fulfillment, customer service) on any merchandise related tasks and ensure a high level of customer service is maintained Develop and maintain effective working relationships with members of cross-functional teams (Category team, Marketing, Data Management, Inventory/ Planning, Ecommerce Merchants and Site Teams, Customer Service, Logistics and IT teams) Partner with Ecommerce team to share the marketplace vision, growth strategy, plans, business recaps, trends & insights etc. and garner support to execute initiatives and launch on marketplaces Actively monitor, analyze and report on the business and marketplace / industry trends
Position Qualifications: Bachelor's Degree is required, preferably in a business-related field 5-6 years Ecommerce Merchandising/ Ecommerce Category Management, Product, Marketing experience required; preferably with a large/ retail organization in a similar role Managed strategy and growth of marketplace/ Ecommerce businesses with a multi-million dollar P&L Thorough knowledge of buying, assortment planning, ecommerce operations, ecommerce marketing gained through progressive experience Business acumen with extensive experience analyzing data and forecasting methods Demonstrated effectiveness with decision making, influencing and negotiation skills Strong leadership and management experience skills with a track record for building effective teams and developing direct reports Ability to adapt quickly with a strong sense of urgency Strong Ecommerce skills and marketplace experience Excellent communication skills, both written and verbal Highly organized with an impeccable attention to detail Experience in building efficient processes to aggressively scale new businesses Ability to multi-task in a fast-paced environment Display a positive attitude, professional manner and a willingness to be a team player and assist co-workers at all levels Strong comprehensive understanding of PowerPoint, Excel, analytical tools, and ability to quickly adapt and learn Ecommerce/ Marketplace tools as required
Core Competencies: E-commerce and Marketplace Business Management Entrepreneurial Mindset P&L Management and Results Focused Strong Leadership Skills Analytical/ data driven Strategic Mindset and Execution Focus Champions Change Coaching & Mentoring Energizes & Influences Others