Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady's fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradyid.com .
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Position Reports To: Director of Channel Strategy, IDS North America
Position Summary: The Channel Manager is primarily tasked with driving sales and profitability growth through assigned distribution partners. This role manages complex Brady partner relationships at the corporate level. As the primary owner for the assigned accounts, this individual will work closely with Global Product Management, Marketing, and Sales teams to deploy strategic initiatives that result in the greatest financial results.
In this capacity, the Channel Manager monitors and manages sales policies, rebate and pricing initiatives, and ensures consistent brand experience across managed channels, including digital, in-store, and in-person end-user experiences.
Success in the role is measured as improving channel margins; expanding the quality and effectiveness of our channel relationships, including driving data-sharing initiatives; and supporting our end-users and sales teams by establishing trusted partnerships and supporting digital (e-commerce), field, and inside sales purchasing options through both distribution and direct channel options.
Essential Duties and Responsibilities: Attain sales and profitability goals with key/assigned channel partners. Develop and implement strategic initiatives with assigned accounts. Establish productive, professional relationships at all levels within assigned distributor partner accounts. Lead joint planning process to establish mutual operational performance objectives, marketing plans, and financial targets with assigned partners. Establish himself/herself as an expert on the structure, behaviors, and key contacts within identified accounts. Ensure partner compliance with Brady pricing, sales, and marketing expectations and agreements. Effectively negotiate complex contract and program agreements. Understand the competitive landscape and how Brady can exploit opportunities. Advanced analytical approach that uses data to make more effective decisions. Work closely with marketing and product management teams to build, or maintain, a leadership position within assigned partner portfolios. Regularly present to sales and general management regarding status of assigned channel accounts
Required Knowledge, Skills & Abilities Bachelor's Degree Minimum of five years of sales or marketing experience with distribution interaction and/or management. Demonstrated ability to network across complex organizations. In-depth understanding of sales performance metrics and indicators. Proficient with Microsoft Office Suite. Strong presentation skills and ability to facilitate large-group discussions. Excellent time management and organizational skills. Experience negotiating large, complex agreements. Ability to drive high-visibility, cross-functional projects. Strong understanding of product differentiation and competitive strategy techniques. Demonstrated relationship management experience working with strategic and/or channel partners Ability to travel up to 30%.
Desired Knowledge, Skills & Abilities Experience creating and implementing annual business plans. Familiarity with sales operational components, and the ability to influence those according to business objectives.