Swedish Match North America LLC, a consumer-packaged goods producer (CPG) and market leader of cigars and a broad assortment of smokeless tobacco products is currently seeking a Manager, Consumer Research in Richmond, VA.
This leadership role is responsible for continuing to build and lead the technical Consumer Intelligence (CI) capability within SMNA. This position will have exposure to upper levels of management and will be expected to lead a data-driven, consumer-centric insights focused analytic organization. The expert will help to lead consumer research and analytical capabilities and develop findings and insights to support strategic decision making across Marketing, Brand, Sales, Law, Regulatory and Group IT functions. This position will also serve as a SME resource for training and developing the sales/marketing teams on SMNA Adult Consumer Research. This is an important role in continuing to build SMNA Adult Consumer Research and may expand over time into greater areas of responsibility as the company’s Adult Consumer Research demands grow.
MAJOR RESPONSIBILITIES AND ACCOUNTABILITIES
Identify, procure and lead data collection, information management, analytics and reporting infrastructure to meet the needs of US stakeholders. Proficiency is expected in: Adult consumer data collection, which will include knowledge of current survey research techniques, primary and secondary data sources relevant to the business. Information Management, which will include expertise in existing and emerging technologies and awareness of when where and how to deploy them to the benefit of the organization. Analytics, which will include expertise in advanced and applied demographic techniques, forecasting, predictive modeling and simulation. Reporting will include proficiency in PowerPoint presentations, report writing, appropriate document management, meeting management (including stand and delivers). Responsibly manage adult consumer research infrastructure with the goal of making valid and reliable solutions that are repeatable and reusable by the broader SMNA organization. Demonstrate strong project management skills, including: Cost control Contracts Negotiations Compliance Scheduling Resource allocation Risk management Meeting management Scheduling Build and maintain good working relationships with Marketing, Brand, Sales, Law, Regulatory and Group IT to articulate strategic imperatives and metrics to track performance versus initiatives. Gather knowledge of adult consumer research trends and best practices. As needed, advise on organizational structure to meet current and future US adult consumer research needs. Proactively find and build knowledge of tobacco industry trends and best practices as it relates to BCI. Set goals, execute strategies, and track and measure results.
Minimum Bachelor degree, preferably a Masters or PhD in related fields of Marketing, Demography or Sociology
4-7 years minimum of experience in adult consumer research and marketing. Demonstrated analytic and quantitative skills. Accustomed to managing and reporting performance to plans/timelines. Experience in driving an idea from concept to execution. Experience in working with external partners. Communication and negotiation skills, both internally and external. Skills in research, analysis and data management. Experience and understanding of a wide variety of analytical processes. Experience of Matrix organizations is a plus, and having experience in dealing directly with senior management is desired. Experience with both qualitative and quantitative adult consumer research techniques a must. Experience with fundamental demographic statistics and techniques a must. Experience with brand equity, actual use, awareness trial and purchase and similar research is a strongly preferred. Have solid experience in developing plans, both long and short term.
Leadership Skills Proven ability to lead cross-functional groups where clear parameters may not exist. Proven record of leadership and success Strong in analytic and strategic thinking with the capability to bridge strategic thinking into action Superior interpersonal and communications skills (both oral and written) are required. Leadership in awareness of vendor pool and available external expertise Competency in providing direction to vendors and external experts Proficient in and demonstrates leadership best practices Proficient in and demonstrates tenets of emotional intelligence Strong ability to translate research results into business recommendations Strong business acumen
Technical Skills Experience with both qualitative and quantitative adult consumer research techniques a must Adult consumer and customer primary and secondary research including services such as iRI, Numerator, Nielsen, etc. Proficient in use of US Government databases Fluency in survey research design and execution principles Knowledge of SAS / SPSS / R coding / Python Excellent computer and analytical skills and software knowledge: Microsoft Office applications required
Swedish Match offers highly competitive salaries, flexible benefits program, medical, dental and vision, bonding leave, life insurance, tuition reimbursement, adoption assistance, 401(k), paid vacation, 12 paid holidays and more!
Swedish Match was named on the list of "Top Workplaces" in Richmond for 2015-2021 as published by the Richmond Times Dispatch.
An Equal Opportunity Employer M/F/DISABILITY/VET