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Market Research Analyst

Benjamin Moore

Montvale, NJ

Not provided

Not provided

4 months ago

Job Description

Reporting Structure:

The Market Research Analyst will report to the Market Research Manager as a part of the Financial Planning and Analysis team. 

Key Responsibilities Collect, interpret and communicate market information in BM category especially for branding, advertising, product development for the professional and consumer segments. Perform data analysis on marketing and sales data bases to drive marketing programs and mine for insights Analyze and interpret primary and secondary marketing research relating to our brands, segments, and competitors within those segments (make recommendations based on the analysis) Work closely with Product Marketing team to integrate usability studies and research into product requirements to enhance user satisfaction and ensure customer driven design (product usage testing) Plan, lead and execute logistics for product usage testing from securing facilities to recruiting, observing, measuring and reporting customer feedback Synthesize data, market information and competitive intelligence to provide actionable insights and business trend information, including financial results of key competitors on quarterly basis Prepare monthly and quarterly newsletter highlighting insights from recent and ongoing market research and industry studies Responsible for industry/market insights trends to help with BM sales planning/forecasting process Conduct custom primary market research as needed, including but not limited to Segmentation Studies, Attitude & Usage Studies, Brand Positioning Studies, Packaging & Label Research, Advertising Research, Product Usage Tests, Product Claims Research, Color & Merchandising Research Develop questionnaires and field surveys as needed and create library and database of market research and related information Work collaboratively with brand and product teams to understand and meet information needs and ensure the integrity and correct interpretation of all marketing information Communicate findings via reports and presentations to marketing management and stay current with market research and data analytic tools and methodologies

   

Required Skills Undergraduate or advanced degree in Market Research, Statistics, Business Management 1-2 years of experience in market research studies from design to execution (segmentation, concept testing, copy testing, product test, brand tracking, naming research) Knowledge of marketing principles, marketing analytics industry, including industry leaders, trends and changes Ability to apply research results to the practical considerations of day-to-day marketing and operational business challenges and to translate business questions into research needs Experience building a questionnaire based on research needs and developing surveys in Survey Monkey or Qualtrics Strong Excel/PowerPoint skills, Proficiency Ability to communicate openly and honestly with colleagues and customers and influence. Takes personal responsibility for the quality and content of the work, and complies with information confidentiality requirements where applicable Ability to work in a rapidly evolving environment and quickly grasp new concepts by demonstrating and applying knowledge of these tasks timely and accurately Establishes and maintains effective relationships by collaborating with customers by fully understanding and meeting their expectations Seen as a team player that encourages collaboration and quickly gains trust and support of peers. Finds common ground and solves problems for the benefits of all Excellent written and verbal communication skills with high degree of accuracy and attention to detail This position requires a minimum of 15% to 20% travel on as needed basis There are minimal physical requirements for this position

 

Company Profile

The color of pride: Benjamin Moore is proud to be a part of Berkshire Hathaway, which was recognized by Fortune magazine as the world's fourth most admired company. And for more than 130 years we've been a respected leader in the architectural coatings and home décor landscape; creating the products and tools that enrich and beautify thousands of communities each day. We recognize that our associates are the driving force behind our success and we strive to provide a work environment where hard work, creativity and purposeful collaboration are fostered and encouraged.

Join a company where innovation is constantly recognized as we look for individuals who produce world-class products, best-in-class services and customer experiences, design pioneering paints using the latest technologies and deliver unparalleled value and brand experiences for our customers and retail network.

Diversity, Equity & Inclusion

At Benjamin Moore, we believe diversity of culture, talent, and varying perspectives is key to a collaborative, innovative, and successful business. We are committed to driving change within our organization through purposeful Diversity, Equity & Inclusion (DE&I) efforts, while also focusing on our customers and communities in which we serve.  Our DE&I efforts allow each of us to authentically live our corporate values of Openness, Integrity, Community, Excellence and Safety. Our Social Impact programming of strategic local and national partnerships, in-kind donations, volunteerism, and more expands our ability to make a difference in the lives of all of our stakeholders. We hope you will join us and become an advocate for diversity and inclusion here at Benjamin Moore.

 

Safety

At Benjamin Moore, our people are the heart of the company and our number one asset. We are committed to providing safe working conditions at all of our locations and have invested heavily in measures aimed at keeping employees healthy during the COVID-19 pandemic. With safety as one of our core company values, we’ve modified facilities and work schedules to support social distancing, established enhanced cleaning and sanitization protocols, and regularly provide personal protective equipment to all employees—including masks, gloves and hand sanitizer.  Ensuring the well-being of our team members is a top priority.

BrightJump Recommended Skills

Market Segmentation
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